Saturday 19 February 2022
Nipping neatly onto a train in the brief lull between Storm Dudley and Storm Eunice, my Eldest pops home for the weekend.
‘Hip hip hooray – let’s shop until we drop!‘
We may open our weekend curtains to thick snowfall. Our first taxi may be a no-show. But we are undaunted. Buttoned up to the nines, gripping umbrelllas for dear life and sprayed by countless cars, we slosh off to the bus stop.
One double-decker ride and a Manchester Metrolink later we step out into the city centre. Our mission? Sprucing up Spring wardrobes … and having a fabulous time! I am happy to report that Cottonopolis does not disappoint. After three glorious hours, we sink into comfy seats for a well earned coffee, brandishing impressive numbers of bags and purchases. Jeans, bargain-jumpers, ‘going-out’ tops, shoes…and we both feel great.
So here’s the question? They call it retail ‘therapy’ but… is shopping actually good for you?
Marie Claire report that it is, in their 2018 article, Shopping is actually good for your mental health and science proves it, and they cite a rather complex survey carried out by The Journal of Consumer Affairs, which examines the role of shopping for those battling with the very serious challenge of grief. For many of us, heading out to splash some cash, will be for more trivial reasons, however, there is definitely commonly a notion of self-care: cheering yourself up, deciding to treat yourself or just to brighten yourself up by have something new to wear. And there are plenty of studies that support the notion that a shopping spree will do just that and lift our mood for various reasons: distraction, social interaction, feeling ‘in control’ and feeling satisfaction at having saved up for a purchase are just a few discussed in WebMD’s article, Is Retail Therapy for Real?
A day of flexing the credit card is, some suggest, also great way to strengthen the mother-daughter bond, for whilst shopping with toddlers is surely a trauma most parents are only too keen to forget, trips out with your offspring, as they emerge into early teen years can be really enjoyable. A great context to allow some time together and to acknowledge burgeoning independence, as your children now start to take control over what they want to wear. Does it work for the teenagers because they like the fact that you are paying and for parents because, if you are like me, clothing choices are ones we tend to feel pretty relaxed about? I am not sure; but I would concur with, Parenthub who observe that,
“This struggle for independence can be fraught with conflict and stress, yet interestingly our results indicate that the shopping environment is a safe place to express this independence.”
It can, of course, be expensive and in our household this simply meant that we only went occasionally. But I reckon that this in turn made our retail adventures seem extra special and times to be excitedly anticipated and cherished.
Whatever the ins and outs, we have certainly had a lovely time today. I do smile as I compare the very different brands we have purchased. Mine bear the distinct hall-marks of established British high street stalwarts, whereas my Eldest has made a bee-line for fresher, trendier more current labels. That aside, it as been a jointly successful day and, as my ‘bargain jumper’ was such a steal, there is even some money left for a cheeky cocktail or two which is a definite “Woohoo and cheers all round…”